Soft2Bet, a Cypriot iGaming company, has experienced a significant increase in its list of target regions as it expands globally. This growth can be attributed to its entry into India’s regulated market.
Currently, the firm will make four of its well-liked consumer-oriented brands available to the Indian market. These brands include Nomini, a gaming platform managed by 7StarsPartners, the company’s own affiliate network; Wazamba, Campobet, and the online sports betting website Rabona. In the near future, the remaining part bet visa of its multi-brand portfolio, comprising 17 advanced online casinos and sportsbooks, will be accessible in the South Asian country.
“Soft2Bet considers global expansion to be a fundamental principle.”
Soft2Bet’s casinos, known for their engaging gamification and customizable profile features, are included in the launch. Additionally, their sportsbooks offer the highly popular sport of cricket, which holds significant cultural importance in India.
Target demographic:
In an official news statement, Uri Poliavich, the Chief Business Development Officer for Soft2Bet, provided commentary on the strategic move.
“We are pleased to have introduced our products to the Indian market and excited to provide them to a new and enthusiastic audience.”
“Soft2Bet considers global expansion to be a fundamental principle, and exposing our brands to such a vast market is certain to result in compelling prospects in the future.”
Developing market:
India, situated in South Asia, is the second most populous country globally, with a remarkable population of over 1.35 billion people. It is Reddyanna also a substantial emerging market. The decision made by the company based in Nikosia displays its international appeal and commitment to expanding its global presence at a fast pace.
Soft2Bet, a prominent platform provider and operator firm, with licenses from the Swedish Gambling Authority (SGA) Spelinspektionen, the Malta Gaming Authority (MGA), and Curacao. Additionally, it holds ISO 27001 certification, ensuring that its clients benefit from a protected and secure gaming environment.
YoYo resides in Sweden.
The Yoyo casino brand was recently introduced to the Swedish market by the casino and sportsbook operator group, following the acquisition of a license from Spelinspektionen, the country’s gambling authority. Due to its certification by the private independent gaming certification lab, BMM Testlabs, the online venue’s gamers have access to about 1,000 casino games from top providers, as well as a live casino offering and more.
